First anniversary of
www.happiness-after-midlife.com,
the midlife crisis coping website

A first anniversary celebration for www.happiness-after-midlife.com, the midlife crisis coping strategies website.

Montreal/Quebec, Canada
September 21, 2009

The website, authored by Dr. Frank Bonkowski and Dr. Fred Horowitz, uses their unique blend of experience and knowledge to offer down-to-earth midlife crisis coping strategies to successfully leverage midlife transition into lifelong happiness.

Using the right tools

When they first started planning and building their website with the help of SBI (Site Build It), they knew it was not going to be easy. Although SBI is a blue-chip product, tried and tested by thousands of users, they knew it was not a "quick-fix" solution. So they did not expect instant gratification. SBI is proud of the fact that it is a "tortoise" approach to building quality, effective websites. It takes anywhere from 6 to 12 to 18 months or more to implement the model: C (content) -T (traffic) -P (presell) -M (monetization), depending on the amount of time you are willing to invest in the project.

Writing and speaking on issues of relevance

First, Dr. Frank and Dr. Fred acknowledged their productivity. They wrote close to 50 pages of text for the website on topics ranging from career change, goal setting, and education to self-discovery and spirituality. They shared with their readers a daily blog post with their personal insights on issues of relevance to midlifers, such as transformation, resilience, happiness, money matters, and fitness and well-being.

They also produced over a dozen 10-minute podcast episodes on a bi-weekly basis. These lively interviews with Dr. Fred and Dr. Frank offer anecdotes, interesting stories and comments on the latest thinking on midlife change and renewal.

Publishing an e-Book

They also published a 29-page e-Book , "25 reflections on a Happier Midlife and Beyond." Using a question and answer format, the eBook takes a radically refreshing view of midlife development based on the four Rs: rejuvenation, regeneration, revitalization and rebirth.

Finally, they talked about the business targets that they had reached (SBI provides analytics as part of its program). For every one of their 12 months in operation, their website showed increases in a variety of metrics.

They are excited about starting their second year. It all starts with a passion for sharing with a growing readership their thoughts and ideas on the possibility of revitalization, renewal, regeneration and rebirth in midlife development.

Dr. Frank Bonkowski is an educator, writer and author of bestselling educational textbooks.

Dr. Fred Horowitz is an executive coach who has worked with hundreds of business owners, assisting them in business and personal transition issues.


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